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Coming Soon
Duration:
Skill Set:
Software:
14 WEEKS
Research/ Sketching/ Prototyping
Solidworks/ Keyshot/ Adobe Illustrator, Photoshop

I want to design a Pet Carriage That is Secure by Design and Minimizes Travel Stress for Pets.
It's both a cozy nest and a reliable pet carriage for travel
Nature
ABOUT
RIVIAN



Safety







In Store Research

What if Rivian designed a safe, sustainable pet travel carriage that fits its nature-driven spirit and interior design?
It's both a cozy nest and a reliable pet carriage for travel


6 Painpoints
1. SAFETY CONCERNS FOR PETS: Worry about injuries or stress from bumpy roads or sudden stops.
2. PRE-TRAVEL ANXIETY: Unfamiliar smells and settings make pets hide or act anxious.
3. MOVEMENT DURING THE RIDE: Pets may wander or act out due to road bumps or unfamiliarity.
4. TENSION BETWEEN FREEDOM AND CONTROL: Owners fear pets may escape when stopping for breaks.
5. DRIVER DISTRACTION: Pet anxiety can disrupt driving and compromise safety.
6. BURDEN ON PASSENGERS: Holding carriers throughout the ride is tiring and stressful.
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